Saturday, 22 February 2014

Lifeguard Axe Apollo - advert (2013)

The Unilever's television advertising campaign featuring an astronauts and a lifeguard was promoting Axe and Lynx Apollo products. "Lifeguard”, aired originally during the 2013 Super Bowl and showed a woman being rescued from a shark by a heroic lifeguard. The chemistry borne of heroism is then totally lost when an astronaut wanders down the beach.
The campaign; “Nothing beats an astronaut” was linked with a contest to win a trip into space.  No really!   “Leave a man. Come back a hero”  Damn me if I'm not off to the store to get me some of them smells

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