Monday, 29 August 2011

Honda Asimo advert (2006)

Learning to love technology was pretty much what Honda was selling in this rather wonderful advert from 2006.
Asimo, a cute little humanoid robot and the poster child for ‘warm technology’ is seen wandering through a museum viewing the progression of man via the exhibits.
Along the the way he confronts this spacesuit and there's something resembling a moment of recognition for a direct ancestor.   It's TV advertising as an artform.


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