Pepsi: Space Travel - print advert (2008)

Reckless, sugar-junkie spaceman jeopardises mission and betrays the trust of his fellow astronauts and the respected space administration that trained him in order to fulfil the sick desires of space obsessed nerd intent on experiencing space travel without first going through the correct vetting and training programme

One of a series of ill-considered adverts by PepsiCo that managed to offend not just space enthusiasts but also truck drivers and most the female population of the northern hemisphere.

And here we all were thinking we could set our moral compasses by the bearings of a Fortune 500 multinational food and beverage corporation

Would it be too satirical to ask where the trust has gone?

Steve